Privacy Policy
It is important to us that you know how your data is collected and used by Drummond Golf.
We have
combined the privacy statement and privacy policy into one document; we have described in more detail what
data we collect and why, how it is used and who we work with.
Drummond Golf does not
sell personal data. In order to operate the Drummond Club programme, we share personal data
with some trusted operational suppliers. Again, these companies do not sell your personal data and
they are contractually prevented from doing so. Further, all companies with whom we share data
can use the data only for these contractually agreed purposes and must handle the data in a confidential
and secure manner in accordance with Australian privacy legislation.
Overview
At
Drummond Golf, we respect the privacy of your personal information in our care. This commitment is set out
here in our Privacy Policy which describes how we deal with personal information.
This Privacy
Policy relates to personal information we collect and handle about Drummond Club members and visitors to
our stores, website, apps, social media and other digital services. Our personnel and job applicants should
contact our human resources team for details about the privacy of their personal information.
Types
of personal information collected
The types of personal information we collect may
include name, contact details, payment and transaction details/history, authorisations, records of your
communications and interactions with us, and details/history of preferences, interests and behaviour
relating to transactions, products, services, and activity with our digital services.
We may not
be able to provide our services without your personal information. For example, we may not be able to offer
discounts, manage your Drummond Club membership, or contact you.
How personal
information is collected and held
We may collect your personal information, from your
interactions and transactions with us. This includes: using your Drummond Club card or number or associated
identifiers such as payment cards; making a purchase in store; placing an order online; making a non-cash
payment; participating in a promotion, competition, or survey; registering for services; using related
digital services. We may monitor and record your communications with us (including email and telephone) for
security, dispute resolution, and training purposes. We may also collect personal information from third
parties including Drummond Club Partners, public sources, information service providers and anyone
authorised to act on your behalf.
We hold personal information electronically and in hard copy
form, both at our own premises and with the assistance of our service providers. We implement a range of
measures to protect the security of that personal information. We also take measures in respect of
destroying or de-identifying personal information that is no longer needed for any lawful purpose.
Purposes
for handling personal information
We handle your personal information in connection with
providing, administering, improving and personalising the Drummond Club program, products and services, and
those provided by Drummond Club Partners. This can include processing payments, delivering orders, managing
promotions, providing refunds and discounts, verifying your identity, communicating with you (including
direct marketing), conducting product and market research, maintaining and updating our records, dealing
with enquiries from you, and working with our service providers. Using personal information, we endeavour
to improve our understanding of your interests, suitability, and behaviour in relation to products,
services and offers.
We may also handle your personal information to protect our lawful
interests and facilitate purchases and potential purchases of our businesses.
We may provide
marketing communications and targeted advertising to you on an ongoing basis by telephone, electronic
messages (for example, email), through our digital services, and by other means. These communications may
relate to the products and services we and Drummond Club Partners provide, and other products which may be
of interest to you. You can call us on 03 9565 1400, visit your nearest store or login to your online
account at drummondgolf.com.au at any time to opt out of electronic and telephone direct marketing
communications. We need to be able to contact you by post to manage your Drummond Club membership. If you
do not want us to send you any postal communications, you may terminate your Drummond Club membership.
Sharing
of personal information
To make it easy for you to deal with Drummond Club Partners and
provide you with a more personal and consistent experience, we may exchange and combine personal
information with them for the purposes described in our respective privacy policies.
We may
exchange your personal information with service providers engaged to assist with services including data
processing, data analysis, information broking, online computing, printing, contact centre, legal,
accounting, business consulting, marketing, research, auditing, archival, delivery, security, investigation
and mailing services.
We do not share or sell your data to a Third Party.
Digital
services
We provide information and services through a range of digital and online
services including websites (e.g. drummondgolf.com.au), apps, email, online advertisements, and social
media profiles. These services are operated by us to provide a consistent experience, personalise your use
of each of those services and provide targeted marketing.
Drummond Golf’s Digital Services may
use “cookies”. A cookie is a piece of information which allows the server to identify and interact more
effectively with your device. The cookie assists us in maintaining the continuity of your browsing session
(e.g. to maintain a shopping cart) and remembering your details and preferences when you return. Other
technologies that may be used with Drummond Golf’s Digital Services include web beacons (which may operate
in conjunction with cookies), Flash local stored objects, and JavaScript. Some of these cookies and other
technologies are consistent across various Drummond Golf’s Digital Services, allowing us and the other
providers of these services to understand you better and provide a more consistent experience across these
services. You can configure your web browser to reject and delete cookies and block JavaScript, but you may
find some parts of Drummond Golf’s Digital Services then have limited functionality. You can control your
preferences regarding Flash local stored objects at http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.
Our
systems record a variety of information in relation to interactions with our online services. This can
include information about software versions used, device types, device identifiers (like IP address),
location data (where available and not disabled by the user), dates, times, file metadata, referring
website, data entered, and user activity such as links clicked.
In some cases, third parties may
use cookies and other technologies, such as those described above, as part of Drummond Golf’s Digital
Services. These technologies may be used in connection with activities like surveys, online behavioural
advertising, website analytics, and email campaign management. The services we may use from time to time
include Google Analytics, Google Display Network, Google AdSense, DoubleClick, Yahoo!, Adobe Marketing
Cloud, Responsys, and Microsoft. You can find more details in the individual privacy policies of those
services, including information on how to opt-out of certain functions (e.g. Google’s Ads Preferences
Manager),. You may need to opt out separately from each service. The website youronlinechoices.com.au also
allows you to opt out of some online behavioural advertising and provides further information about how
online behavioural advertising works. You can contact us to request further details of the services we use.
Many of these services operate without collecting or using any personal information.
Some
information we collect in relation to Drummond Golf’s Digital Services is not related to an individual. In
many cases, the information relates only to a device or is of an aggregated or statistical nature, and we
will have no way of knowing the identity of the user. In other cases, we may associate information about
your use of Drummond Golf’s Digital Services over time with your personal information, for example, when on
any occasion you have logged in, followed a link sent to you by email, or we have otherwise been able to
identify you.
Our online services may contain links to other sites. We are not responsible for
the privacy practices or policies of those sites and recommend that you review their privacy policies.
Procedures
for access, correction, and feedback
If you wish to access or correct any personal
information we hold about you or have any feedback or concerns about privacy, please contact us as set out
below. Where you seek a response from us, we will let you know who will be handling your matter and when
you can expect a full response. In the case of access and correction requests, please provide as much
detail as you can about the particular information you seek in order to help us retrieve it. Under the
Privacy Act and other relevant laws, we are required to provide our reasons if we refuse your request.
Where we decide not to make a requested correction and you disagree, you may ask us to make a note of your
requested correction with the information.
Contact
Queries regarding
privacy should be directed to the Drummond Golf Privacy Officer at
elise.mckenzie@drummondgolf.com
Postal Address:
Drummond Golf
PO Box 309, Braeside BC VIC 3195
Physical Address:
Drummond Golf
15-17 Lakewood Boulevard
Braeside VIC 3195
Phone:
(03) 9565 1400
Fax: (03) 9580 1776